Search Engine Marketing Webinar – April 2013

Replay of “Why Search Engine Marketing is Important For Your Business” webinar presented by ZAG Interactive Director of Marketing, Michelle Brown. Visit www….
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One thought on “Search Engine Marketing Webinar – April 2013

  1. Great explanation. Below is the summary of my understanding about SEM. Can
    anyone tell me if this is right? Thanks guys..

    “Search Engine Marketing (SEM) is a form of internet marketing that brings
    traffic and visibility to your website from search engines such as Google,
    Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and
    Search Engine Advertising (SEA). SEO is a process of gaining traffic from
    free or organic listing on search engines and SEA is a process of gaining
    traffic by purchasing ads on search engines, it also referred to as
    pay-per-click (PPC) marketing (such as Google Adwords).”

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