by Mary Weinstein,June 17, 2014Comments
I’ve come to the conclusion Google loves fall. Although Google’s headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months.
In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). In October 2013, Google unleashed Local Product Listing Ads. Similarly, this August marks the cut off date for retailers to switch to Google’s Shopping Campaign program, which is replacing Product Ads.
Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns.
Google Shopping Campaign Switch Timeline
Here’s an outline of the changes you need to make for for Google’s Shopping Campaigns prior to August.